Source: Self-Publishing Advice
While it’s true Amazon has been cracking down on reviews, this article has some great tips on how to get the most out of your ARCs.
From the original article:
“In the publishing trade, it’s common practice to issue prior to a book’s publication a number of ARCs – which stands for Advance Review Copy or Advance Readers’ or Reading Copy. ARCs prime reviewers and influencers to post reviews the minute the book comes out, whether on Amazon, on Goodreads, on their bookblogs or other publications. Indie authors may also find issuing ARCs a helpful step in their self-publishing process, especially if they have a supportive “street team”.”
Reviews are a major selling point for books so don’t let Amazon’s actions hamper your book review strategy!