Google Analytics can be a dry subject matter. But if you have a website, then understanding even the basics of it can benefit your marketing efforts.
From the original article:
“At the heart of online marketing is data. And while it is important, it can often be confusing to understand and hard to act on.
Lucky for you, we have a true expert in the field of Google Analytics joining the show to help you get the most from your Google Analytics data.”
There is a lot of information to digest from the interview. Which is why we suggest bookmarking it and give it a couple of listens with a notepad handy!